DNMEDIA
DN MEDIA / SERVICES

The launch
collection.

From the first question to the next campaign decision. Explore an advertising offering that connects strategy, creative, media, and measurement.

Build a campaign estimate
22 ADVERTISING SERVICES6 CONNECTED DISCIPLINESONE BUSINESS OBJECTIVE AT THE CENTER.

Explore the possibilities.

22 services to explore

Strategy & planning

Decide what the campaign needs to do, who it needs to reach, and where the message belongs.

01Campaign strategyTurn a business ambition into a focused advertising brief and a practical campaign direction.
PROJECT ENGAGEMENT24–48 PLANNING HOURS

WHAT’S INCLUDED

  • Business and campaign objective workshop
  • Audience and customer journey priorities
  • Core message and campaign proposition
  • Channel roles and recommended campaign sequence
  • Success measures and an actionable campaign brief

WHEN IT MAKES SENSE

New launches, a change in positioning, or a campaign that needs a clearer objective.

EXAMPLE SCOPE

A launch strategy for one offer, one primary audience, and a defined campaign period.

HOW WE START

  1. Share the business goal and current challenges.
  2. Align on the audience and desired action.
  3. Review and agree on the campaign brief.

Planning and recommendations; media placements, asset production, and channel execution are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
02Audience & market researchBuild a clearer picture of the people, competitors, and context the advertising needs to work within.
PROJECT ENGAGEMENT20–40 PLANNING HOURS

WHAT’S INCLUDED

  • Review of available customer and campaign information
  • Audience segments and motivations
  • Competitor advertising and messaging review
  • Customer journey and decision barriers
  • Insight summary with implications for the campaign

WHEN IT MAKES SENSE

Entering a market, reaching a new customer group, or checking assumptions before committing a budget.

EXAMPLE SCOPE

A desk research sprint covering one market, up to three audience segments, and a focused competitor set.

HOW WE START

  1. Review the questions the research needs to answer.
  2. Gather available business and market information.
  3. Translate the findings into campaign choices.

Includes desk research and analysis. Paid datasets, participant recruitment, surveys, and commissioned research are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
03Media planning & buying strategyGive each channel a clear role and map the budget, placements, timing, and buying approach around it.
PROJECT ENGAGEMENT16–32 PLANNING HOURS

WHAT’S INCLUDED

  • Channel and placement recommendations
  • Budget allocation scenarios
  • Campaign flighting and launch calendar
  • Buying specifications and supplier brief
  • Measurement approach and media plan summary

WHEN IT MAKES SENSE

Planning a new campaign, comparing channel mixes, or connecting digital and traditional advertising.

EXAMPLE SCOPE

A media plan for one campaign, up to four channels, and one market.

HOW WE START

  1. Agree on the audience, timing, and available budget.
  2. Evaluate appropriate channels and placement options.
  3. Approve the media plan before any purchase.

Planning only. Ad spend, inventory purchases, booking fees, and ongoing channel management are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator

Paid digital media

Plan and manage the digital advertising channels that fit the audience and the objective.

06Shopping & ecommerce advertisingConnect product information, merchandising priorities, and paid advertising around the ecommerce journey.
MONTHLY ENGAGEMENT12–24 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Product feed and catalog readiness review
  • Product group and campaign structure
  • Merchandising and promotional alignment
  • Campaign budget and product performance reviews
  • Feed issue recommendations and next actions

WHEN IT MAKES SENSE

Retailers promoting a product range, seasonal collection, or online store.

EXAMPLE SCOPE

One ecommerce store, one product feed, and one principal advertising platform.

HOW WE START

  1. Review the store, product catalog, and business priorities.
  2. Confirm feed access and measurement readiness.
  3. Build campaigns and review product-level response.

Ad spend, feed software, store development, product photography, and large catalog remediation are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
07Display & programmatic mediaPlan display placements and audience-led media buys across appropriate digital inventory.
MONTHLY ENGAGEMENT14–28 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Audience, inventory, and placement brief
  • Buying and supplier coordination
  • Approved creative trafficking and campaign settings
  • Placement, frequency, and suitability reviews
  • Media performance summary and optimization actions

WHEN IT MAKES SENSE

Extending campaign reach, supporting consideration, or reconnecting with relevant audiences.

EXAMPLE SCOPE

A focused display campaign through one buying platform or specialist media partner.

HOW WE START

  1. Define the campaign audience and inventory requirements.
  2. Confirm supplier options, costs, and approvals.
  3. Coordinate launch and review placement response.

Media inventory, buying platform fees, audience data, verification tools, and creative production are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
08Online video & connected TVGive video advertising a considered role across online viewing and connected television environments.
MONTHLY ENGAGEMENT12–24 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Video channel and inventory recommendations
  • Audience and viewing context plan
  • Video specification and trafficking checklist
  • Buying coordination and launch review
  • Delivery, completion, and campaign response analysis

WHEN IT MAKES SENSE

Introducing an offer, telling a campaign story, or reaching audiences through video placements.

EXAMPLE SCOPE

One video campaign using approved assets across up to two buying environments.

HOW WE START

  1. Agree on the role of video in the wider campaign.
  2. Check asset specifications and buying options.
  3. Coordinate placement and evaluate the response.

Media spend, platform minimums, video shoots, editing, music, talent, and licensing are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
09Streaming audio & podcast advertisingPlan audio advertising around relevant listening contexts, messages, and campaign goals.
MONTHLY ENGAGEMENT8–18 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Audience and listening context recommendations
  • Publisher or platform placement shortlist
  • Audio script and asset specification brief
  • Booking and trafficking coordination
  • Delivery and campaign response review

WHEN IT MAKES SENSE

Building awareness, reaching interest-based audiences, or adding an audio touchpoint to a campaign.

EXAMPLE SCOPE

A focused audio campaign across one buying platform or a small publisher shortlist.

HOW WE START

  1. Align the audience, message, and role of audio.
  2. Compare inventory and production requirements.
  3. Approve placements and coordinate campaign delivery.

Audio inventory, host-read fees, voice talent, recording, music rights, and production are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator

Advertising creative

Give the campaign a compelling idea, clear message, and useful assets for each placement.

10Campaign concepts & creative directionDevelop a campaign idea that connects the strategic brief with a message people can recognize and act on.
PROJECT ENGAGEMENT24–48 PLANNING HOURS

WHAT’S INCLUDED

  • Creative brief and message hierarchy
  • Up to two initial campaign routes
  • Headline and visual direction examples
  • One selected route developed across key placements
  • Campaign direction guide and production brief

WHEN IT MAKES SENSE

A launch, a new advertising platform, or a campaign that needs one coherent creative idea.

EXAMPLE SCOPE

One campaign concept developed for up to three priority advertising formats, with two review rounds.

HOW WE START

  1. Review and agree on the strategic brief.
  2. Explore creative routes and select a direction.
  3. Refine the idea into a production-ready campaign guide.

DN Media leads the advertising concept, message and placement direction. DN Creative leads brand identity and brand systems. DN Production leads original photography, video, animation and post-production. DNWide leads talent representation and casting. These specialist scopes are quoted separately.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
11Ad copy & campaign designTranslate an agreed campaign direction into clear advertising copy and designed assets.
PROJECT ENGAGEMENT20–40 PLANNING HOURS

WHAT’S INCLUDED

  • Headline and supporting copy variations
  • Clear calls to action
  • Advertising art direction and layout development
  • An agreed set of core static ad assets
  • Two review rounds and delivery-ready exports

WHEN IT MAKES SENSE

Building the core advertising asset set for a defined offer and channel plan.

EXAMPLE SCOPE

One campaign with three core static concepts and an agreed set of headline variations.

HOW WE START

  1. Confirm the campaign concept and placement specifications.
  2. Develop the copy and core layouts together.
  3. Review, refine, and export approved assets.

Static advertising assets only. DN Creative leads underlying brand identity systems. DN Production leads original photography, video, animation and post-production. Those company scopes, stock purchases, custom illustration and additional formats are quoted separately.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
12Creative adaptation & testing assetsAdapt approved advertising assets for different placements and create controlled variations to learn from.
MONTHLY ENGAGEMENT10–20 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Placement and size adaptation plan
  • Headline, offer, or visual variations
  • A defined batch of adapted static assets
  • Creative naming and test organization
  • Approved exports and an asset handover log

WHEN IT MAKES SENSE

An ongoing campaign that needs fresh messages, placement sizes, or structured creative tests.

EXAMPLE SCOPE

A monthly batch of up to six static adaptations from an existing approved campaign direction.

HOW WE START

  1. Review the approved source assets and test priorities.
  2. Agree on the next batch of variations.
  3. Prepare the assets and document what each test changes.

Uses existing approved advertising assets. DN Production leads original shoots, video, animation and post-production; DN Creative leads changes to the underlying brand identity. New campaign concepts and extensive source production are separately scoped.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
13Landing page & conversion optimizationConnect the promise in the advertisement with a clearer page experience and next action.
MONTHLY ENGAGEMENT12–24 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Ad-to-page message and journey review
  • Priority conversion barriers and recommendations
  • Campaign landing page copy and wireframe recommendations
  • One focused improvement or experiment brief
  • Review of available conversion evidence

WHEN IT MAKES SENSE

Campaign traffic that needs a stronger destination, clearer offer, or easier inquiry or purchase journey.

EXAMPLE SCOPE

One campaign landing page with a monthly review and a prioritized improvement plan.

HOW WE START

  1. Review the page, campaign message, and conversion goals.
  2. Identify the most useful change to investigate.
  3. Brief the update or test and review the available evidence.

DN Media leads ad-to-page conversion strategy, testing briefs, copy recommendations and measurement. DN Creative leads website design, development and implementation. Hosting, testing software and major redesigns are separately scoped.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator

Traditional & local media

Connect the campaign with physical places, established media, and local moments.

14Out-of-home advertisingPlan billboard, transit, digital outdoor, and place-based placements around the campaign’s geography and purpose.
PROJECT ENGAGEMENT12–24 PLANNING HOURS

WHAT’S INCLUDED

  • Geography and audience movement brief
  • Location and format shortlist
  • Supplier availability and quote coordination
  • Artwork specification and booking checklist
  • Flighting and delivery review

WHEN IT MAKES SENSE

Local or regional awareness, a physical launch, or reinforcing a message in relevant locations.

EXAMPLE SCOPE

One market and a focused shortlist of outdoor placements for a defined campaign period.

HOW WE START

  1. Define the locations, audience, and campaign dates.
  2. Review supplier options and available inventory.
  3. Approve bookings and coordinate asset delivery.

Inventory, printing, installation, permits, production, and supplier charges are separate. Availability and actual rates require supplier quotes.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
15Television, radio & print planningEvaluate established media placements and coordinate a clear buying and delivery plan.
PROJECT ENGAGEMENT14–28 PLANNING HOURS

WHAT’S INCLUDED

  • Audience and media fit review
  • Broadcaster or publication shortlist
  • Placement schedule and quote comparison
  • Ad specification and material deadline checklist
  • Booking coordination and delivery reconciliation

WHEN IT MAKES SENSE

Campaigns that benefit from specific broadcasters, publications, regions, or audience contexts.

EXAMPLE SCOPE

A local or regional campaign across one or two traditional media types.

HOW WE START

  1. Clarify the audience, market, and campaign role.
  2. Request and compare appropriate placement options.
  3. Confirm the schedule and coordinate approved materials.

Airtime, publication space, media minimums, production, talent, licensing, and supplier charges are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
16Local campaigns & sponsorship activationConnect advertising with relevant communities, local partners, and defined in-person campaign moments.
PROJECT ENGAGEMENT16–32 PLANNING HOURS

WHAT’S INCLUDED

  • Local audience and opportunity map
  • Activation concept and partner brief
  • Campaign message and touchpoint plan
  • Partner, asset, and launch coordination checklist
  • Response capture and campaign review plan

WHEN IT MAKES SENSE

A location opening, regional promotion, local partnership, or sponsorship that needs an activation plan.

EXAMPLE SCOPE

One local campaign or sponsorship activation with a small, agreed set of partner touchpoints.

HOW WE START

  1. Agree on the local objective and audience.
  2. Define the activation and partner responsibilities.
  3. Coordinate the plan and review the response.

Sponsorship rights, event operations, staffing, venues, permits, printing, and physical production are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator

Measurement & optimization

Set up useful measurement, interpret the response, and make informed changes.

17Conversion tracking & measurement setupDefine the useful campaign actions and prepare a practical measurement setup around them.
PROJECT ENGAGEMENT16–32 PLANNING HOURS

WHAT’S INCLUDED

  • Conversion and event measurement plan
  • Existing analytics and tag review
  • Supported event and platform setup
  • Test checklist and implementation checks
  • Measurement documentation and handover

WHEN IT MAKES SENSE

A new campaign, inconsistent conversion reporting, or unclear measurement requirements.

EXAMPLE SCOPE

One website, one analytics property, and a focused set of conversion events, subject to access and implementation requirements.

HOW WE START

  1. Agree on the actions the campaign should measure.
  2. Review access, existing tools, and consent requirements.
  3. Set up the agreed events and document the checks.

Complex development, server-side systems, consent management tools, data platform fees, and specialist privacy or legal advice are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
18Reporting & campaign insightsBring campaign information back to the business objective and turn reporting into a useful decision.
MONTHLY ENGAGEMENT8–16 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Agreed reporting measures and data sources
  • Monthly campaign performance summary
  • Channel and creative observations
  • Context, data limitations, and open questions
  • Prioritized recommendations and review conversation

WHEN IT MAKES SENSE

Understanding a live campaign, comparing channels, or bringing stakeholders around one set of priorities.

EXAMPLE SCOPE

One monthly report covering up to three advertising data sources and one stakeholder review.

HOW WE START

  1. Agree on the decisions the report needs to support.
  2. Connect or collect the available campaign information.
  3. Review the findings and set the next priorities.

Custom dashboards, paid connectors, data warehousing, historical data reconstruction, and advanced attribution studies are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
19Campaign testing & optimization planningChoose useful questions to test and make considered campaign changes based on the available evidence.
MONTHLY ENGAGEMENT12–24 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Prioritized learning questions
  • Test hypotheses and comparison plan
  • Measurement and decision criteria
  • Test coordination and evidence review
  • Recommendations for the next campaign iteration

WHEN IT MAKES SENSE

Comparing messages, offers, audiences, or journeys within a campaign that has sufficient data and budget.

EXAMPLE SCOPE

One focused monthly learning cycle, with test scale dependent on campaign traffic and available budget.

HOW WE START

  1. Choose the decision the test should inform.
  2. Agree on a feasible comparison and measurement plan.
  3. Review evidence and document the next action.

Planning and analysis only. Incremental media spend, new creative, page development, and specialist testing software are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator

Campaign support

Bring account reviews, launch coordination, and specialist partnerships into the plan.

20Advertising account auditReview the current advertising setup and identify the most useful improvements before adding more activity.
PROJECT ENGAGEMENT10–20 PLANNING HOURS

WHAT’S INCLUDED

  • Account and campaign structure review
  • Budget, audience, and placement observations
  • Creative and conversion journey checks
  • Measurement readiness and access findings
  • Prioritized action plan and review conversation

WHEN IT MAKES SENSE

Taking stock of existing campaigns, preparing for a relaunch, or assessing account structure and measurement.

EXAMPLE SCOPE

A review of one advertising account, recent available campaign data, and its principal conversion journey.

HOW WE START

  1. Confirm the review questions and available access.
  2. Inspect the current setup and recent evidence.
  3. Discuss the findings and prioritize improvements.

An audit and recommendations. Implementing changes, recovering accounts, extensive data repair, and ongoing management are separate.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
21Campaign launch & coordinationKeep a campaign’s owners, approvals, assets, partners, and launch dates moving together.
MONTHLY ENGAGEMENT8–16 PLANNING HOURS / MONTH

WHAT’S INCLUDED

  • Campaign workback schedule and responsibilities
  • Asset, approval, and dependency tracker
  • Specialist supplier and stakeholder coordination
  • Launch readiness and delivery check-ins
  • Decision log and campaign handover notes

WHEN IT MAKES SENSE

A campaign with several channels, stakeholders, suppliers, or interconnected deadlines.

EXAMPLE SCOPE

Coordination for one campaign with up to three workstreams and an agreed review rhythm.

HOW WE START

  1. Identify campaign owners and key dependencies.
  2. Agree on the schedule and approval process.
  3. Coordinate delivery and keep the next decisions clear.

Central coordination only. Channel execution and supplier work are separate; combine only when the campaign needs this additional coordination scope.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator
22Creator & publisher partnershipsPlan paid creator, publisher and sponsored placements around an advertising audience, message and media role.
PROJECT ENGAGEMENT16–32 PLANNING HOURS

WHAT’S INCLUDED

  • Advertising partner criteria and a campaign-fit shortlist
  • Advertising brief and paid placement quote coordination
  • Campaign content, usage and delivery requirements brief
  • Approval and publishing coordination
  • Partnership delivery and response review

WHEN IT MAKES SENSE

Reaching relevant communities through a considered advertising partnership or sponsored placement.

EXAMPLE SCOPE

One advertising partnership plan with campaign coordination for up to three approved creator or publisher collaborations. Talent recruitment and booking are led by DNWide.

HOW WE START

  1. Agree on the audience, partner fit, and campaign role.
  2. Coordinate the advertising brief with DNWide for talent recruitment, casting, booking and talent deal or rights discussions.
  3. Coordinate approved content and review campaign delivery.

DN Media leads advertising partnership planning and paid distribution. DNWide leads talent recruitment, representation, casting, booking and talent deal or rights coordination. Partner fees, original production, usage rights, amplification, licensing and specialist contract review are separately scoped.

Estimate this service Read the full service brief ↗Illustrative hours · adjust the rate and scope in the calculator

Scope is agreed around the campaign. Service examples and hour ranges are planning starting points. Original production is led by DN Production; brand identity and website implementation by DN Creative; talent representation and casting by DNWide. These company scopes, specialist implementations, media purchases and third-party charges are agreed separately before engagement.

Start where
you need to.

A focused project or a connected program.
The scope follows the objective.

WIDER CAPABILITIES / DocNIL

Build the right team
around the campaign.

DN Media leads advertising strategy, advertising creative, paid media and measurement. DN Creative leads brand identity, website implementation and organic brand communications. DN Production leads original photography, video, film and post-production. DNWide leads talent representation, casting and talent partnerships.

Additional company scopes, talent fees, production, and usage rights are agreed separately from advertising services.

Explore the DocNIL companies

A few things
to know.

Can we start with one service?

Yes. Use a focused scope such as an advertising audit, a media plan, or campaign creative. The brief will identify which inputs, account access, existing assets, and approvals are needed to begin.

Is media spend included in agency fees?

No. Media spend pays for advertising inventory and placements. Agency fees cover the selected planning, creative, management, or measurement work. The calculator separates both, and the final proposal confirms how media is purchased and billed.

What does ongoing campaign management include?

Each channel service includes its defined setup or refinement, regular delivery reviews, and optimization actions using approved assets. A wider reporting program, new creative, additional testing, or central campaign coordination is a separate scope when needed. We review overlaps before agreeing the plan.

How are creative production and specialist work handled?

DN Media leads advertising concepts, copy, asset adaptation and campaign direction. DN Production leads original filming, photography and post-production. DN Creative leads brand identity and website implementation. DNWide leads talent representation, casting and talent partnerships. Company scopes, rights and specialist supplier work are quoted separately, with delivery responsibilities agreed before work begins.

Is the calculator a final quote?

It is an adjustable planning model. Hour ranges, the hourly rate, campaign duration, scope factor, and media allowance are visible so you can compare options. A written proposal confirms the deliverables, responsibilities, external charges, schedule, and final price.

Let’s put the
pieces together.

Pick a starting point. Adjust the scope. Bring a clearer brief to the conversation.

Open the budget calculator
LET’S START WITH YOUR AMBITION.

What’s your
next move?

A few details to start the conversation. Create an email brief, or copy it to send your way.

What are you thinking about?

Opens your email app with a draft addressed to Gabriel Daniels. Your details are sent only when you send the email.

or email Me@gabrieldaniels.com