DN MEDIA / SERVICE BRIEF
Creative adaptation & testing assets
Adapt approved advertising assets for different placements and create controlled variations to learn from.
Explore the planning estimateADVERTISING CREATIVEMONTHLY ENGAGEMENTYOUR CAMPAIGN / YOUR SCOPE
THE SERVICE / THE DETAILS DN MEDIA
What it brings
to the campaign.
- Placement and size adaptation plan
- Headline, offer, or visual variations
- A defined batch of adapted static assets
- Creative naming and test organization
- Approved exports and an asset handover log
Where we begin.
- Review the approved source assets and test priorities.
- Agree on the next batch of variations.
- Prepare the assets and document what each test changes.
Uses existing approved advertising assets. DN Production leads original shoots, video, animation and post-production; DN Creative leads changes to the underlying brand identity. New campaign concepts and extensive source production are separately scoped.
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