DN MEDIA / SERVICE BRIEF
Campaign concepts & creative direction
Develop a campaign idea that connects the strategic brief with a message people can recognize and act on.
Explore the planning estimateADVERTISING CREATIVEPROJECT ENGAGEMENTYOUR CAMPAIGN / YOUR SCOPE
THE SERVICE / THE DETAILS DN MEDIA
What it brings
to the campaign.
- Creative brief and message hierarchy
- Up to two initial campaign routes
- Headline and visual direction examples
- One selected route developed across key placements
- Campaign direction guide and production brief
Where we begin.
- Review and agree on the strategic brief.
- Explore creative routes and select a direction.
- Refine the idea into a production-ready campaign guide.
DN Media leads the advertising concept, message and placement direction. DN Creative leads brand identity and brand systems. DN Production leads original photography, video, animation and post-production. DNWide leads talent representation and casting. These specialist scopes are quoted separately.
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